uSamp
Integrates RelevantID® Digital
Fingerprinting into its SampleMarket™ Self-Serve
Panel Access Platform
Market Research Professionals Now Have Deeper Level of
Data Quality Assurance with Incorporation of Imperium
Technology
ENCINO, Calif. (January 4, 2012) –
uSamp (www.usamp.com), a leader in providing targeted
audiences for global consumer insights and innovative SaaS technologies for
audience engagement and business intelligence, today announced that it has integrated RelevantID®, a
proprietary digital fingerprinting technology from Imperium, into its SampleMarket™ platform (www.SampleMarket.com).
SampleMarket is uSamp's self-serve platform that
provides instant interactions with consumer audiences, enabling users
to gain better insights faster by instantly engaging survey respondents. SampleMarket provides centralized access to millions of uSamp’s highly profiled survey respondents and features the
ability to manage multiple sources of online respondents. SampleMarket
users can tap into uSamp’s vast database of verified respondents, access their
own databases or incorporate external sources.
“Researchers
count on us to deliver quality respondents who are highly engaged” said Matt Dusig,
co-founder and CEO of uSamp. “Imperium’s innovative technology enables us
to enhance our commitment to data quality even further by automatically
creating unique digital fingerprints.”
In just a few clicks, SampleMarket’s
intuitive platform gives users access to millions of uSamp's
high-quality, richly profiled respondents while also providing real-time
pricing, feasibility and detailed reporting results. SampleMarket's
seamless API (Application Programming Interface) technology allows an open
platform that offers excellent compatibility and reliability, for the product
is embedded with redundancy and security.
RelevantID technology gathers a large number of data points
from a respondent's web browser. The
data points are then put through proprietary algorithms, resulting in a unique
digital fingerprint. No personally
identifiable information is collected, and no information on the respondent's
computer is altered.
“We developed
digital fingerprinting technology that goes above and beyond traditional
methods to create a sophisticated, next-generation approach to assuring and
certifying that the data collected is reliable and of the highest quality,”
said Marshall Harrison, Imperium Founder and CEO. “We are exceptionally pleased that
RelevantID is being incorporated into uSamp’s SampleMarket.”
SampleMarket is browser-based and requires no
software download or installation. After
creating a project, users can choose to add multiple suppliers of respondents , and control and visualize the flow of traffic
from those sources on a real-time basis.
SampleMarket’s dashboard gives an overview of
project results, incidence rates and transactions in real-time.
About
Imperium
Imperium is a leading technology
development firm specializing in the design, development, implementation and
support of database systems for business intelligence and integrated e-business
solutions. Imperium provides innovative products and services in the areas of
market research, financial services, telecommunications, healthcare, marketing,
advertising and web design. Brands
include RelevantID® - the leading industry digital fingerprinting technology
for fraud prevention, Verity™ – the data validation service that confirms the
accuracy of a person’s name, address and other demographics in 136 countries,
and RelevantView®- technology that captures user's online experience on
websites and web applications. Imperium
is a Microsoft Gold Certified Partner. For more information, visit www.imperium.com
.
About
uSamp
uSamp (uSamp.com), the Answer Network, is a premier provider of
technology and survey respondents used to obtain consumer and business
insights. uSamp’s
solutions and SaaS platform transform the way companies gain intelligence to
make better, faster decisions about their products and services by tapping into
uSamp’s 6.5 million global panel of survey respondents. Through uSamp’s
proprietary technologies for self-serve survey authoring, self-survey sampling,
and private-label panel management, companies have on-demand access to millions
of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout
the United States, Europe and India. The company has 185 employees worldwide,
led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp
ranked #11 in the 2011 Forbes
America’s Most Promising Company List, was named one of the fastest growing
private companies in Los Angeles by the San
Fernando Valley Business Journal and one of the best places to work in Los
Angeles by the Los Angeles Business
Journal.
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Media Contact, for uSamp
Ken Greenberg
Edge Communications,
Inc.
818/990-5001