Imperium

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ICE^TM- Imperium Category Exclusion

Finding the right respondents to participate in surveys is often challenging, specifically if an individual is difficult to find, or survey. Market researchers often rely on multiple respondent sample sources, or panels, for survey respondents. These respondents may also belong to multiple panels. Unfortunately, this lack of clarity and accountability can culminate in having respondents that are invited to surveys across panels on the same product categories within the same period of time, leading to potential respondent biases.

ICE is a service, available to market research RelevantID customers that works to prevent such duplication.

ICE works hand in hand with RelevantID and captures Category ID (CID) as part of each respondent’s unique digital fingerprint. When a respondent takes an ICE client survey, the CID collected as part of the respondent’s digital fingerprint can be used to exclude those respondents who have recently participated in the same survey category within a specified period of time. ICE can also report the total number of complete surveys within a specified time period across all ICE client panels.

The process for using ICE is seamless. You call the ICE web service to inform us when one of your respondents has completed a survey and provide us with that particular respondent's RelevantID, the CID and the Survey ID.

ICE is an industry-wide user group initiative consisting of major panel companies: Authentic Response, e-Rewards/Research Now, Global Market Insite, Inc. (GMI), Survey Sampling International, Toluna and uSamp.

"Our clients look to us to provide a quality product, no questions asked. Having the ability to broaden our approach to category exclusions is an invaluable tool to us and our clients. By working with our cross-industry team, we are making greater quality strides in a faster timeframe than any of us could achieve alone- and our clients will realize the benefits". Toluna.

Benefits of ICE
• Enables RelevantID to report dupes based on starts, completes or screen-outs.
• Eliminates potential respondent biases that can exist from taking same category surveys.
• Provides the broadest approach to category exclusions.
• Makes use of an industry wide dictionary of product categories.
• Helps researchers look at respondent behaviors in full to make educated sampling decisions.
• Part of a collaborative effort focused on delivering major quality advances to the market research industry.
• Does not collect or process any personally identifiable information (PII).
• Technology provided by an independent third-party.