RelevantID®

The Industry Standard for Digital
Fingerprinting and Data Quality

Assuring and certifying data quality has become key to marketing and market research. Determining if a respondent has already taken a survey, visited a website or applied for a marketing offer, cannot be trusted to JavaScript cookies alone. As more and more users learn how to remove cookies from their systems—the use of cookie-based user identification has proven unreliable, often leading to overstatement of visitor counts and understatement of duplication.

RelevantID is digital fingerprinting technology that has gone above and beyond traditional methods to create a sophisticated, next-generation approach to assuring and certifying that the data you collect is reliable and of the highest quality. It is the technology of choice among a wide range of industries to prevent online fraud and assure data quality.

Why turn to RelevantID?

  • RelevantID provides a superior method for user-duplication detection and fraud prevention.
  • RelevantID functions as a duplication detection system, but also offers features including Geo-location Verification (the ability to determine where users are geographically located) and Fraud Profile Score™.
  • Market research RelevantID clients can leverage ICE™, a broad-based category exclusion product.
  • Our ASP technology is proven and has been thoroughly field-tested and implemented by many clients in a variety of industries.
  • Our assessment and reporting process is a closed system. We do not have a redirection at the end of the detection process therefore there is no latency or single point of failure.
  • We offer flexible deployment options.