RelevantID^®

RelevantID’s digital fingerprinting technology goes above and beyond traditional methods to create a sophisticated, next-generation approach for validating the data you collect is of the highest quality to prevent online fraud.

No Conflict of Interest

RelevantID is a completely objective, third-party validation system. Our business is 100% dedicated to providing, and investing in, the development of technology-based solutions. We do not own or operate research panels. The data we collect is used only to provide the services our clients have contracted. As a result, there is absolutely no conflict of interest.

How it works:

Digital Fingerprinting and Watermarking

RelevantID is proprietary technology that gathers a large number of data points from a respondent’s computer, such as operating system version, browser version, plug-in, etc. and assigns a relative weight to each data point. The data gathered is put through deterministic algorithms to create a unique digital fingerprint of each computer.

The digital fingerprint identifies duplicate respondents who take the same survey more than once from the same machine. RelevantID flags a computer each time a user tries to take a survey, so it is able to detect if multiple e-mail accounts are being used to take surveys from a single computer. In addition, RelevantID has the unique ability to identify multiple panel accounts from different research firms on the same computer. Suspect respondents are flagged in the system and, based on business rules, are either allowed, redirected or completely filtered out of surveys in which they attempt to participate.

The process is invisible to the user, and does not interfere with the user experience. RelevantID is consistent with privacy and data protection laws.

For clients who are interested in receiving the raw data points collected during the RelevantID digital fingerprinting process, we offer Capture. Capture can be integrated with RelevantID so that only a single web service call is needed for both services.

Fraud Profile Score™

In addition to digital fingerprinting, RelevantID profiles users to determine the probability that they may do fraudulent activity. The Fraud Profile Score takes a variety of factors, including the existence of an open proxy server, machine time, and browser settings to determine the likelihood of a fraudster.

Geolocation Verification

RelevantID also identifies the geographic location of the user by country, state/region, city, US postal code, metro code, latitude, and longitude information and verifies that the IP address is originating from where the individual should be. Our non-invasive IP Intelligence provides you with valuable knowledge about your Internet visitors in real-time. This enables you to route users based on their location.

Customized Solutions

We recognize that each business has its own unique operations and processes. A “one-size-fits-all” approach to data validation isn’t adequate to produce the results you need to ensure high-quality data output. RelevantID’s design is flexible. We’ll work closely with you to develop custom configurations exclusive to your systems and procedures.