RelevantView Capabilities
Copy Testing
Gain diagnostic feedback BEFORE launch
Writing effective advertisements is a complex undertaking that requires much more than language proficiency. Copy testing helps understand which elements of the ad consumers find appealing or confusing and ultimately if the ad will influence purchase.
Using RelevantView’s technology, textual and visual concepts can be easily and quickly evaluated to increase purchase probability. There is no group bias as with traditional focus groups. In addition to evaluating images, RelevantView technology enables respondents to isolate and “highlight” individual words or phrases that elicit positive or negative reactions with the simple point and click of a mouse. Gain insights into such questions as:
- Is my message comprehensible?
- Will customers remember the message?
- Will the offering and the words increase purchase probability?
- Does the message sound believable?
- Does the message strike personal emotional chords with the people it targets?
- Does the advertising appropriately reflect my company and brand?
Copy Testing Applications
- Test scannability and comprehension
- Analyze appropriate content length by measuring time spent with each element
- Evaluate visual imagery
- Test competing executions
- Test content design
Copy Testing Case Studies
Read the following case studies:
- A leading financial services company evaluates emotions evoked by copy in different advertising alternatives