Imperium

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FAQs

» How is Verity® deployed?
» How does Verity let clients know about unwanted respondents?
» What is a V-Score?
» Why would companies not want to exclude those that have a low V-Score?
» Is any software installed or downloaded to the respondent’s computer?
» Does Verity cover all countries?
» Is the data repurposed in any way?
» How do I start using Verity?


How is Verity® deployed?
The Verity front-end is integrated with client’s existing front-end. The necessary code is minimal. There are no redirects.

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How does Verity let clients know about unwanted respondents?
Based on specific requirements Verity can send unwanted respondents to an alternate survey or page. Alternatively, regular reports can be provided to Verity clients.

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What is a V-Score?
Individual data run through the Verity scoring system, and are given a score. This score correlates with the number of data points that have been validated. 0 of course indicating that no points were correlated, while 5 indicate the highest degree of validation.

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Why would companies not want to exclude those that have a low V-Score?
Often scores can be low for a reason. College students move frequently, people change their names, etc. There are in some cases, legitimate reasons that an individual does not have a level 5 V-Score.

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Is any software installed or downloaded to the respondent’s computer?
No. There is no need to install anything.

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Does Verity cover all countries?
At the moment Verity covers U.S. only.

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Is the data repurposed in any way?
No. We do not make any use of data collected other than to provide the services you’ve contracted

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How do I start using Verity?
Please contact Imperium to learn more.

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