Imperium

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Market Research

The quality of marketing decisions is dependent upon the quality of the data used to generate insight. Companies need to know that their survey respondents are who they say they are, and are providing honest and thoughtful survey feedback, not attempting to game the system and/or participate for a monetary incentive they would otherwise not qualify for.

Verity’s ability to authenticate respondents is used by survey researchers as an effective quality control that ensures the accuracy of respondents and ultimately the quality of online survey data. Verity helps:

• Identify respondents that provide false information in hopes to attempt to take a survey, negatively impacting data quality
• Make real-time decisions about respondent participation based on business rules, or make decisions after weighing key factors including V-Score and additional normative data.
• Gather information about users in real-time by leveraging Verity+™.