Imperium

• About
  • Company History
  • Management
   
• Products
  • RelevantID
  • Verity
  • Capture
  • M2
  • Address Correction
  • RelevantView
   
• Clients
• Press
• Contact Us

Assuring and certifying data by validating user’s self-reported information is critical for many industries. Firms look to solutions like Verity to confirm data accuracy.

Verity is an identity validation service that helps reduce fraud by confirming the accuracy of an individual’s self-reported data against well known databases that specialize in consumer demographics. These databases seamlessly integrate billions of records across thousands of databases that cover more than 130 countries. Leveraging this information, Verity validates the accuracy of a person’s name, address and other demographics.

Verity’s market research clients are furnished with a unique global survey respondent ID for each validated respondent. This Verity ID, or VID™ can provide broad insight into online survey participation among other Verity clients, which provides a better sense of individuals survey respondent behaviors, possible fraudulence, and more.

Verity can be used upon user-registration, data-validation, and can be real-time, or batch processed depending on your needs and the needs of your business.

Verity utilizes the following databases:

• Address Validation and Type – Postal specifications
• Bankruptcy – historical case filings
• Change of Address – National Change of Address file maintained by the USPS
• Deceased
• Electronic Directory Assistance
• High Risk – prisons, etc.
• Property Deed & Tax Assessor Data
• Residential Telephone Directory

…and numerous other databases.

V-Score

Verity provides a simple and easy to use scoring system that enables you to determine whether it is appropriate to ACCEPT or REJECT individuals based on the degree to which self-reported demographics match third party data. This V-Score is our proprietary six point scoring system. In addition to providing a V-Score, Verity provides normalized data. Combined together, the V-Score and normalized data provide the intelligence needed to make decisions as to how to treat questionable or fraudulent individuals.

Why turn to Verity?

• Superior method for validating consumer information and preventing participation of fraudulent individuals.
• No interruption to the user experience, or automated redirection of users.
• Multiple credible databases used to validate data.
• ASP solution, and does not require dedicated hardware or infrastructure.
• We offer flexible deployment options.
• Third-party solution establishes credibility with customers.