Verity^®

Verity helps:

• Market research companies to identify respondents that provide false personal information in an attempt to take a survey
• Online job sites to prevent fraudulent inquiries for posted employment opportunities
• Medical-related websites to validate physicians and other healthcare professionals
• Alcohol and tobacco companies to verify the age of website users
• Financial institutions to validate reported account information against known offline data sources
• Any online business that needs to authenticate the identity of its visitors

How it works:

Verity reduces fraud by confirming the accuracy of an individual’s self-reported data against well-known databases that specialize in consumer demographics

These databases seamlessly integrate billions of records across thousands of databases.

Leveraging this information, Verity validates the accuracy of a person’s name, address and other demographics.

Validation Sources Include:

• Address Validation and Type – Postal specifications
• Bankruptcy – historical case filings
• Change of Address – National Change of Address file maintained by the USPS
• Death records
• Electronic Directory Assistance
• High Risk Addresses
• Property Deed & Tax Assessor Data
• Residential Telephone Directory
  …and numerous others.

Clients are furnished with a unique global survey respondent ID for each validated respondent. This Verity ID, or VID™ can provide broad insight into online survey participation among other Verity clients, giving a better sense of individual survey respondent behaviors, possible fraudulence, and more.

Verity can be used during user-registration or data-validation, and can be real-time or batch processed depending on the needs of your business.

V-Score

Verity includes our proprietary, easy-to-use, six-point scoring system called V-Score. Each score enables you to determine whether it is appropriate to ACCEPT or REJECT individuals based on the degree to which self-reported demographics match third-party data.

In addition to a V-Score, Verity provides normalized data. Combined together, the V-Score and normalized data provide the intelligence needed to make decisions on how to treat questionable or fraudulent individuals.