Verity reduces fraud by confirming the accuracy of an individual’s self-reported data against well-known databases that specialize in consumer demographics
These databases seamlessly integrate billions of records across thousands of databases.
Leveraging this information, Verity validates the accuracy of a person’s name, address and other demographics.
Clients are furnished with a unique global survey respondent ID for each validated respondent. This Verity ID, or VID™ can provide broad insight into online survey participation among other Verity clients, giving a better sense of individual survey respondent behaviors, possible fraudulence, and more.
Verity can be used during user-registration or data-validation, and can be real-time or batch processed depending on the needs of your business.
Verity includes our proprietary, easy-to-use, six-point scoring system called V-Score. Each score enables you to determine whether it is appropriate to ACCEPT or REJECT individuals based on the degree to which self-reported demographics match third-party data.
In addition to a V-Score, Verity provides normalized data. Combined together, the V-Score and normalized data provide the intelligence needed to make decisions on how to treat questionable or fraudulent individuals.