Verity

Verity+

Imagine having the answer without having to ask a question.

Consumers’ time and attention is more and more valuable. Why waste their time (and yours) by asking questions that you already have the answers to. The possibilities are vast for marketers, market research firms, and virtually all e-commerce websites.

Companies that use Verity® to validate their web-users can now obtain more insight on their users than ever before imagined with Verity+™. Verity+™ provides customers with up to 12 points of demographic data for Verity™ validated respondents including:

  • Age
  • Children in household
  • Education
  • Ethnicity
  • Gender
  • HHI
  • Home market value
  • Home owner / renter
  • Length of residence
  • Marital status
  • Occupation
  • Political party affiliation

V+™ works hand in hand with Verity™ technology, which compares self-reported data against a series of databases to validate the accuracy of reported. Verity+™ can be accessed on a project by project basis, accessed in real-time to support online transactions, or it can be delivered via batch processing.

Benefits of our Technology

  • Works with any existing tool or methodology.
  • Requires no additional infrastructure or systems to support, or complex code to integrate.
  • The front-end is deployed on client’s individual servers and this calls a web service that resides on our servers. There is no redirect or single point of failure.
  • Can be custom configured to accommodate specific needs.