Verity+™
Appended Demographic & Lifestyle Information
Verity helps:
Gain additional insight into survey respondents or clients by expanding the number of validated data points provided with Verity+.
Working hand-in-hand with Verity technology, Verity+ uses a variety of industry data sources to append validated respondent records with additional demographic and lifestyle information.
Verity+ appends 26 additional data variables
to respondent records, including:
- Age
- Presence of Children
- Marital status
- Occupation
- Education
- Ethnicity
- Gender
- Household Income
- Home Market Value
- Home Owner /Renter
- Length of Residence
- Political Party Affiliation
- Adults Age Ranges
- Children Age Ranges
- Business Owners
- Working Women
- Mail Order Buyers
- Mail Order Responders
- Mail Order Charity Donor
- DMA – Mail Suppression
- Vehicle 1: Make
- Vehicle 1: Model
- Vehicle 1: Year
- Vehicle 2: Make
- Vehicle 2: Model
- Vehicle 2: Year
Verity+ can be accessed on a project-by-project basis, accessed in real-time to support online transactions, or it can be delivered via batch processing
Advantages of Verity
- Superior method for validating consumer information and preventing participation of fraudulent individuals
- No interruption to the user experience or automated redirection of users
- Uses multiple credible databases to validate data
- Web service solution, does not require dedicated hardware or infrastructure
- Flexible deployment options
- Third-party solution establishes credibility with your customers