Targeting better quality data

A recent study by Grey Matter Research and Harmon Research revealed that online panels are incredibly susceptible to respondent quality issues – a finding that threatens to undermine the trust in MR data.

The study’s researchers fielded an online questionnaire with a handful of the largest panel providers that included a range of tests and quality control measures designed to assess the caliber of respondents. Just under half (46 percent) of respondents failed to meet the researchers’ standards for inclusion due to multiple errors or outright fraud; overall, the report concluded that around 90 percent of researchers weren’t taking “sufficient steps to ensure online panel quality”. It’s a statistic which, if even remotely accurate, is deeply worrying.

The battle for better data

Among the quality issues identified were nonsensical responses to OE questions, failure to identify and remove straightliners, as well as a lack of fake or ‘red herring’ questions designed to weed out inauthentic responses. Crucially, the report showed stark differences between respondents whose identities the researchers had verified and those tagged as bogus: the bogus respondents significantly skewed results, rendering data ineffective, at best.

Research companies and panels face a constant battle to guard against the infiltration of fraudulent and disengaged respondents – including bots and click farms – into online surveys but it’s becoming more difficult to detect them as their methodologies become increasingly sophisticated.

Obviously, panel companies are under significant pressure to provide fast, affordable data, a demand that doesn’t always go hand in hand with the need to provide quality. It’s not a problem that can be easily solved after the data is collected – without a lot of manual checking – so, it’s best tackled before results are aggregated.

Some QA can be addressed through study design. Every questionnaire should include measures to determine respondents’ validity. Data reviews should be scheduled during and after the field. Obviously, different types and lengths of study require different solutions – speeding issues are more obvious on longer questionnaires, for example, while straightlining won’t be a problem where there are no grids. Red herring questions can be readily identified by bogus respondents, so aren’t always effective.

Cleaning the respondent pool

The majority of bad or fraudulent respondents can be taken out of the pool before being given the opportunity to start a survey. Imperium’s data integrity solutions are fully automated and are designed to validate only those respondents who pass our stringent checks.

RegGuard® is a broad-spectrum, automated data-validation solution. It combines our flagship ID-validation API RelevantID® with Fraudience®, Real Answer® and Real Mail™ tools during registration to perform a customizable 360-degree check on each registrant – importantly, before they’re added to your panel.

It weeds out fraudsters and dupes, at the same time verifying their IP reputation. Items are scored and flagged, making it easy to identify registrants for processing or removal. When used in concert with self-reported data-authentication tool, Verity®, and CASS™-certified postal record-checking tool, Address Correction™, it provides a robust first line of defence for MR companies and panels.

Looking forward

We’re adding a new tool to our collection in the New Year that will give MR companies and panels even more control over data quality using an entirely automated process that will totally transform survey results, saving time, money and resources. Stay tuned!

Register here for more information on this industry-first development.

Prioritizing Quality: Tackling the Covid-19 Spike in Survey Fraud Head-on

By Tim McCarthy, Imperium General Manager

The Covid-19 pandemic has already taken a devastating toll on the health of tens of millions of people across the globe. But it’s also opened up fresh opportunities for fraud from unscrupulous operators. News agency Reuters estimates that losses from coronavirus-related fraud and identity theft in the U.S. alone have reached nearly $100 million since March this year, with complaints about scams at least doubling in most states.

As you might expect, much of this criminal activity is targeted at ordinary American citizens – the kind of shopping scams and phony ‘cures’ that make capital out of misery, while creating massive anxiety for people already suffering from the physical, mental and economic distress caused by the pandemic.

But fraudsters are also causing consternation for businesses that rely on collecting accurate data – like the survey companies and panels we work with every day at Imperium. In a sector where trust is at a premium, any increase in fraudulent activity can undermine core intelligence gathering – and carry the potential for ruining hard-won reputations.

We know from our own experience that survey fraud has been on a steady incline since COVID-19’s first wave. In spring this year we identified a 25 percent increase in fraudulent survey respondents; more recently we have seen this spiking to around double the expected numbers. And, while we’re witnessing an inevitable rise in fraudsters trying to enter surveys, even verified respondents are providing less actionable insights in their open-ends (OEs) due to an increase in the poor OE rate of about 40-50 percent.

Dupe rates are particularly interesting: although they dipped at the outbreak of COVID-19, the numbers have not only bounced back but are now rocketing. Although it appears anomalous, there’s a logical reason for this pattern. As fears grew over the spread of the coronavirus earlier in the year, market research activities slowed correspondingly, reducing MR companies’ reliance on multi-sourcing for their projects and resulting in a greater-than-sufficient supply of respondents, with commensurately lower levels of overlap.

Over the past four or five months, however, with the market rapidly rebounding, the survey duplicate trend is swinging the other direction – as the number of projects-per-month is on a steep incline, it’s being accompanied by a sharp leveling-off in panelist supply. All of which means that MR agencies are now having to rely on multi-sourcing methods to meet their quotas. This supply-demand imbalance naturally fuels higher dupe rates which are likely to persist until the shortfall is rectified.

Event-driven impacts – like those we’re seeing as a result of the current crisis – will often lead to short- and medium-term problems, but there’s no one-size-fits-all solution to improving data accuracy in the long term. Some believe that adopting a more human-centric approach to data collection could help address some of the problems created by the wholesale movement of market research methodologies to online platforms. While there’s little likelihood of a return to the resource-intensive days of in-person interviews, online panels can contribute valuable, high-quality feedback, as long as we take the steps needed to maintain a powerful connection between brands and their consumers.

Survey companies have an important part to play in this dynamic by creating robust systems capable of withstanding the closest scrutiny. We know that surveys are all-too-easily inundated with bots, survey farms, and fraudsters, and that quotas can be easily met with misinformation. Offering brands access to millions of consumers only holds currency if you have the response rates to back your claims up.

We recommend taking an agile approach to research. Adopting more flexible methodologies enables the creation of a highly iterative model that allows you to engage more consistently and dig deeper for more granular information when necessary. This only works if you prioritize the respondent experience – providing a better UX will always result in better outputs.

Whatever approach you favor, implementing robust multi-level security measures is essential. Current conditions are creating a perfect storm for the depletion of trust in MR data: (1) the proliferation of fraudsters attempting to enter surveys, just as (2) MR companies are being forced to multi-source their projects, at a time when (3) real respondents are returning less actionable OE information. It’s more important than ever for research companies to incorporate the necessary tools into their surveys to ensure these conditions are not allowed to negatively impact the overall quality of the insights they are providing.

Tim McCarthy is General Manager at Imperium. He has over 15 years of experience managing market research and data collection services and is an expert in survey programming software, data analysis and data quality. Imperium is the foremost provider of technology services and customized solutions to panel and survey organizations, verifying personal information and restricting fraudulent online activities.

Imperium Supercharges Industry-leading Anti-fraud Solution

Upgraded RelevantID® tool provides powerful 360-degree response to escalating problem of survey dupes and frauds

(NEW YORK – Oct 26, 2020) – Data quality solutions specialist Imperium (www.imperium.com) today announced the release of a significantly upgraded version of its flagship ID-validation tool RelevantID®.

This major release is designed to help market research and panel organizations combat the rise of highly sophisticated synthetic identity frauds that are becoming increasingly difficult to catch using conventional fraud-detection models.

From today, the company’s powerful fraud-blocking tool Fraudience® will be integrated into RelevantID® as standard. New and existing clients will now automatically enjoy access to Fraudience®, which monitors respondents’ behavior patterns against a proprietary research-based algorithm, quickly identifying potentially fraudulent respondents.

New RelevantID® additionally includes FraudProbabilityScore, a machine-learning model that assesses passive and behavioral data, returning an extremely precise fraud assessment that detects fraud, bots, and jumpers/ghost completes in surveys.

“We’re confident that RelevantID® offers a genuinely multi-level approach to fraud detection, combining passive machine data with behavioral data to provide a detailed picture of respondents’ fraud potential, while fully complying with stringent privacy laws like GDPR,” said Tim McCarthy, General Manager, Imperium.

McCarthy adds: “Businesses rely on us to consistently deliver top-level tools that assure data quality. Since supercharging RelevantID® with Fraudience® and FraudProbabilityScore, we’re seeing fraud capture scores skyrocket—on average by more than 5x—from 2.5% to 13.8%. Because we’re using a machine-learning model, our tools are recognizing new behavior patterns every day, making it easier to stay ahead of determined fraudsters.”

The announcement chimes with the findings in a report on the subject of synthetic identity fraud published this year by the Federal Reserve. The authors of the paper referred to an ID Analytics study estimating that traditional fraud-detection models lacked effectiveness in 85-95 percent of likely synthetic identity frauds.

The extensive link-analysis process that’s a core part of Imperium’s survey data quality solutions mirrors Federal Reserve recommendations that businesses adopt a ‘layered fraud mitigation approach’ incorporating ‘manual and technological data analysis’ to combat the most sophisticated fraud technologies.

About Imperium

Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The world’s most respected market research and e-commerce businesses rely on Imperium’s superior technology and solutions to validate their customers’ identities, verify data accuracy, automate review processes and uncover the intelligence that improves profitability. The company’s flagship product RelevantID® is widely recognized as the market research sector’s de facto data-quality and anti-fraud tool. In recent years, Imperium has invested heavily in machine learning, NLP and neural networks, capitalizing on its domain knowledge to expertly map fraudsters’ behavior. Last year, Imperium prevented 1 billion instances of fraud at source. www.imperium.com

Press contact:
connect@theflexc.com

The Rise of the Deepfake: Is Synthetic ID Fraud Unstoppable?

By Tim McCarthy, Imperium General Manager

While exponential developments in Artificial Intelligence (AI) and Machine learning (ML) technology are creating fresh opportunities for advancement in almost every field of human endeavor, there are also dark forces at play.

A recent study by a prestigious British university rated so-called deepfakes (hyper-realistic audio and video trickery) as the ‘most worrying application of artificial intelligence’ because of its potential to further the aims of those involved in crime and terrorism. The report’s authors were concerned not only by the difficulties in detecting fake content but by the societal harm that could result from a universal distrust of media. Simply put, if everything can be faked, how do we know what’s real?

The hand-wringing over deepfake technology may feel like a million miles away from everyday life. Many of us will only ever encounter it as a kind of cinematic smoke and mirrors used to reverse the aging process on movie stars. You might even dabble with it yourself via one of the deepfake apps that allow people to insert themselves into pop videos or movie scenes.

But the underlying tech has serious implications for us all. At Imperium, we spend a lot of time anticipating the impact of increasingly sophisticated technology – like deepfakes – on ID fraud. We know that, globally, synthetic identity fraud is on the rise. According to McKinsey, it’s the fastest-growing type of financial crime in the U.S.

A synthetic ID can be created using a combination of real and fake information, some of which may be stolen or hacked from a database or even acquired on the dark web. If the activity only has a limited impact on the victim’s PII (personally identifying information), it could go unnoticed for months. Adding deepfake and synthetic AI tech into the mix just makes it easier for the perpetrators to build up more detailed synthetic IDs that lead to more serious levels of fraud.

It’s a long game. Small credit applications at the beginning attract little attention and allow fraudsters to establish what’s known as a ‘thin-file’ that can be used to move up to more substantial targets. It can be an expensive business. For our panel and survey clients, fraudsters not only leverage a significant financial cost on their organizations but also have the potential to chip away at the trusted brand they’ve worked so hard to build.

It’s not all doom and gloom. Accurately verifying applicants’ IDs during onboarding is critical – whether you’re vetting survey respondents, checking a loan application or verifying ballot requests. The good news is that the same AI that’s being used to create deepfakes, can be employed to spot synthetic IDs.

It’s a process that requires continuous monitoring and development, however. To create a robust system, multiple layers of security – that go over and above standard two-factor and knowledge-based authentication – will be required. These systems should incorporate both manual and technological data analysis, and deploy tactics including screening for multiple users with the same SSN or with accounts that originate from the same IP address, performing link analysis to check for PII overlaps, and comparing applicants’ behavior against ML-enabled algorithms.

There is, potentially, another weak point to consider: Synthetic IDs are sometimes too perfect. Real people have real histories that form a patchwork of physical and digital evidence in dozens of different data systems. Natural data trails are hard to fake because their reach stretches back years and include student loan details, old addresses and property records. Synthetic IDs either include some real details that don’t map with other records or are completely fake and have data that’s a little too neat to be true.

While tracking and trapping fraudsters will increasingly require the use of more sophisticated anti-fraud systems, it’s important to balance the requirement for greater transparency with the individual’s right to privacy. Which is why it’s crucial to partner with high-caliber ID verification providers who can implement world-class solutions, at the same time complying with the most stringent GDPR and CCPA regulations on information processing, storage and protection.

The importance of using AI ethically – particularly to support uses related to fairness, bias and non-discrimination – is a discussion-worthy topic on its own. But it’s my belief that we can – and should – push back against AI-based fraud with an equally powerful AI-enabled fraud-detection response.

With more and more companies and consumers interacting online, and where criminal transgressions can damage lives and destroy reputations, it’s our duty to mount a determined and effective defense of our data.

 

Tim McCarthy is General Manager at Imperium. He has over 15 years of experience managing market research and data collection services and is an expert in survey programming software, data analysis and data quality. Imperium is the foremost provider of technology services and customized solutions to panel and survey organizations, verifying personal information and restricting fraudulent online activities.

Imperium Announces Pioneering Data Quality Certification Program

Gives stamp of approval to market research and panel organizations that pass muster

NEW YORK, Sep 21, 2020 – Imperium, one of the foremost providers of data-quality solutions, today announced the launch of a certification program designed to offer market research and panel organizations the opportunity to gain accreditation from one of the industry leaders in fraud prevention.

Imperium, which is best known in the market research industry for its data quality and anti-fraud tools, is introducing this new certification program to set a benchmark for the dedication to data quality. Believed to be the first of its kind in the sector, Imperium certification will be awarded to businesses that correctly and consistently deploy proven data-quality and anti-fraud services in addition to passing multiple quality and operational checks to validate best practice. Imperium will confirm what checks companies have in place, how often they are utilizing them, and what their settings are to determine whether they qualify.

Imperium certification is the next logical step for market research companies and panels looking to demonstrate a long-term commitment to delivering high-quality data to their customers. The certification process includes close analysis of anti-fraud tools to ensure the widest possible implementation across respondents and survey traffic. An annual review monitors continued compliance.

Cint and Dynata are two of the first companies to win Imperium’s Data Quality Certified seal.

“With digital fraud on the rise, it’s important that agencies are able to trust the mission-critical information they rely on to build close relationships with customers and to gain a competitive advantage in a fast-moving market,” said Tim McCarthy, General Manager, Imperium.

McCarthy adds: “Certification will enable commissioning brands to confirm that their supplier is doing everything possible to deliver the best and most accurate data, time after time. We only reward the highest levels of compliance because our professional reputation rests on the rigor of our anti-fraud and data-quality services. Companies that qualify for Imperium certification can be trusted for data quality.”

Imperium’s initiative is timely. According to Imperium’s own research, as many as 38 percent of survey respondents are duplicates, fraudsters or bots. In a recent Experian study, businesses surveyed admitted that 28 percent of their customer and prospect data was likely to be inaccurate, with only half of organizations polled considering the current state of their CRM or ERP data as ‘clean’. This, despite 98 percent of organizations believing that high-quality data was either ‘extremely important’ or ‘important’ in achieving their business objectives.

Imperium’s data integrity solutions deliver validated datasets via a series of invisible, fully automated processes, returning trusted, verified insights. More details can be found here.

About Imperium

Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The world’s most respected market research and e-commerce businesses rely on Imperium’s superior technology and solutions to validate their customers’ identities, verify data accuracy, automate review processes and uncover the intelligence that improves profitability. Founded in 1990, Imperium pioneered digital technologies to validate identity, verify data accuracy, and automate review processes and is now a leader in online fraud detection and identity verification. The company’s flagship product RelevantID® is widely recognized as the market research sector’s de facto data-quality and anti-fraud tool. In recent years, Imperium has invested heavily in machine learning, NLP and neural networks, capitalizing on its domain knowledge to expertly map fraudsters’ behavior. Last year, Imperium prevented 1 billion instances of fraud at source.

Federal Reserve Shines a Spotlight on Synthetic Identity Fraud

Back in June, the Federal Reserve released a white paper that takes a deep dive into the subject of synthetic identity fraud.

The report – the latest in a series – discusses the context to the growing incidence of this kind of fraud, while listing factors that are crucial to mitigating its prevalence, including technological advancements like artificial intelligence (AI) and machine learning (ML) as well as regulatory influences and information sharing.

Most examples of synthetic identity fraud are perpetrated by fraudsters who combine real information such as names and Social Security numbers (SSNs) with fictitious data to create plausible new identities. These fraudsters often incorporate the personally identifiable information (PII) they’ve acquired on the dark web to create realistic identities that are hard to detect using conventional fraud detection models.

‘Hard to detect’ may well be an understatement: the authors of the paper point to an ID Analytics study that estimates traditional fraud models are ineffective at catching 85% to 95% of likely synthetic identities.

If that’s true, it amounts to a vast torrent of fraud that’s simply passing undetected – at the same time costing businesses a fortune.

A spokesperson for the Federal Reserve concluded that organizations had the best chance of flagging synthetics – and of minimizing losses – by using a ‘layered fraud mitigation approach’ incorporating both ‘manual and technological data analysis’.

A multi-level approach to fraud detection

It’s an approach that resonates with us here at Imperium. We’ve been developing anti-fraud and data integrity solutions for over fifteen years and have engineered a robust range of solutions that are designed to operate in concert to deliver the most comprehensive toolkit available to market research companies.

Recently, we’ve been refining – and redefining – our data quality solutions to ensure our customers have access to 360-degree protection, enabling them to maintain absolute data integrity at all times.

Our flagship ID-validation tool RelevantID® is designed to map survey respondents’ ID against dozens of data points to create a fraud profile, as well as to screen for duplicate users attempting to join the same survey. But, as fraudsters adopt increasingly sophisticated approaches against a backdrop of tighter privacy laws, we’ve recognized the need to further develop and diversify the way that RelevantID® operates. Which is why we’ve introduced a couple key upgrades and additions to the tool.

The big news is that we’ve decided to incorporate our powerful fraud-blocking tool – Fraudience® – into RelevantID® at no additional cost. Companies currently utilizing RelevantID® will now automatically enjoy access to the benefits of Fraudience® – a solution that monitors respondents’ behavior patterns against our proprietary algorithm (based on 3 billion transactions) to identify potentially fraudulent respondents. This upgrade will boost RelevantID®’s ability to catch dupes and fraudsters by passively monitoring machine information, as well as respondent behavior, creating the most robust and accurate solution in the market.

We’ve also enhanced RelevantID® with a FraudProbabilityScore. This score utilizes a machine learning (ML) model that assesses both passive and behavioral data, returning an extremely precise fraud assessment which catches more fraud, bots, and jumpers/ghost completes.
We’re confident that RelevantID® now offers a genuinely multi-level approach to fraud detection that cleverly fuses passive machine data with behavioral data to provide a detailed picture of respondents’ fraud potential. When deployed with Imperium’s OE response-validation tool Real Answer®, we believe our clients wield a potent weapon in the fight against fraudsters.

Making the right connections

The extensive link-analysis process that’s a core part of Imperium’s survey data quality solutions mirrors Federal Reserve recommendations that multiple instruments should be checked and cross-checked to identify relationships or common characteristics of synthetic identities in order to combat the most sophisticated fraud technologies.

Imperium solutions are:

  • Cloud-based and platform-independent
  • Invisible to users with no impact on experience
  • Customizable with flexible deployment options
  • GDPR- and CCPA-compliant

If you’d like to learn more about our full-featured response or to request a free trial, contact us at sales@imperium.com to discuss your requirements with an expert member of our team.

Experian 2020 report highlights the need for cleaner data

This year’s Experian Global Data Management Report (2020) makes interesting reading for any businesses looking to leverage data more effectively in the pursuit of more granular customer insights.

It’s easy to see how data has become the key driver for critical business initiatives: it gives businesses the insights they need to make better decisions, forge profitable relationships with consumers and gain the advantage in an increasingly competitive environment. However, although data is more abundant than ever, it appears that the availability of trusted data is rather more elusive.

For market research companies and panels, accurate data is their lifeblood. Yet, Experian’s research shows that levels of inaccuracy regarding organizational data remain high. Tellingly, this year’s respondents believed that 28% of their customer and prospect data was likely to be inaccurate, with only half of organizations polled considering the current state of their CRM or ERP data as ‘clean’.

It’s a statistic that serves as a sharp contrast to the 98% of organizations that say having high-quality data is either ‘extremely important’ or ‘important’ in achieving their business objectives.

We all need to become more serious about managing data as an asset. But, if the prevalence of trusted data is to become a reality rather than a pipe dream, businesses need to have the right people, processes and technology in place to return complete, valid, accurate and reliable results time after time.

A dynamic approach to data hygiene

At Imperium, we’re all about generating better, cleaner data. Our data integrity solutions are designed to deliver validated datasets via a series of invisible, fully automated processes, returning the trusted, verified insights our customers rely on.

Imperium customers already appreciate the benefits of using Verity®, a tool that quickly authenticates respondents’ self-reported data, as well as our CASS™-certified postal record-checking tool, Address Correction™.

Our latest innovation offers a quick and effective method for verifying respondent information from the get-go. RegGuard® uses our flagship ID-validation API RelevantID®, together with Fraudience®,Real Answer® and Real Mail™ tools during registration to perform a 360-degree check on the individual registrant – before they’re added to your panel.

This multi-functional tool not only weeds out fraudsters and dupes but also verifies their IP reputation. RegGuard® can determine whether the registrant is inputting appropriate info into any open text boxes, as well as checking for a valid email address – thanks to the Real Mail™ tool that helps reduce bounce rates and prevents senders being added to blocklists.

Items are scored and returned together with a flag that makes it easy to identify registrants for processing or removal. RegGuard® is customizable to enable the various check to be weighted differently.

Improving data insights

Data hygiene is crucial – especially as AI and ML are increasingly used in the quest for greater insight into consumer behavior. In the Experian report, Mike Kilander, Global Data Quality MD comments: “While the business wants to be agile and informed by data, this level of distrusted data often leads leaders to fall back on making decisions by gut instinct rather than by informed data insight.” By empowering market research companies and panels to take control of data quality, we can help rebuild the trust that’s essential to underpinning growth and innovation in the sector.

Imperium solutions are:

• Cloud-based and platform-independent
• Invisible to users with no impact on experience
• Customizable with flexible deployment options

If you’d like to learn more about our full-featured response or to request a free trial, contact us at sales@imperium.com to discuss your requirements with an expert member of our team.

Announcing General Release Of Market Research’s First IP Reputation Service

Imperium Adds Fraudience® to its Leading Solution Suite

Imperium, the leader in data-quality and anti-fraud solutions for market research and e-commerce industries, is excited to announce the release of Fraudience. Drawing on its 15 years of fraud detection domain experience, Imperium created this robust new solution by amassing billions of digital patterns created by fraudsters and incorporating the incredible power of machine learning, NLP and neural networks.

Imperium’s mission is to help customers combat the constantly evolving threat to their data quality with the ultimate goal of stopping bad data at the point of entry – before it mingles with a company’s valid data. Over the years, using data science and machine learning tools, Imperium has collected a huge number of the patterns that exist in fraudsters’ behaviors, and can now identify and model those patterns to programmatically stop them.

In fact, the Fraudience solution was developed by mining billions of transactions to define predictive digital pattern models left by fraudsters, and can potentially increase fraud prevention by as much as 100%.

“Fraudsters and bad actors are smart and technically savvy,” said Imperium CEO Charlie Allieri. “Fraudience is a major development in the war to stop those whose mission it is to wreak havoc on a company’s data.”

Fraudience’s models have shown indisputable patterns of behavior that are indicative of bad quality. Those models are used to create a real-time blacklist of the bad IP addresses and that blacklist is updated daily as the company sees real one-time patterns of bad behavior. To give context, in order of magnitude, of the one million IP addresses Imperium regularly sees acting suspiciously, the system clearly identifies two hundred thousand or more as bad actors.

“Remarkably effective on its own stopping nearly 2x the fraud, Fraudience is even more powerful as part of our multilayered fraud prevention strategy,” said Nathan Lynch, co-CEO of Full Circle Research Company. “When combined with RelevantID® and Real Answer®, Fraudience delivers an important key data element that triangulates and significantly increases our fraud detection precision.”

Adding Fraudience to the current Imperium suite represents the industry’s most complete and advanced set of data quality solutions. Solutions that ultimately protect the reputations of organizations while saving them money.

About Imperium

Imperium is synonymous with Relevant ID / Digital Fingerprinting and has been the standard for stopping fraud and data quality for over 10 years. Over the last few years, Imperium has invested substantially in Machine Learning, NLP, and neural networks to capitalize on its massive data store and domain knowledge to mine behaviors of fraudsters. Imperium has developed a suite of solutions that work real time to stop fraud at its inception with the highest level of precision. Last year, Imperium stopped over 1 Billion instances of fraud. How clean is your data? Do a health check at https://www.imperium.com/healthcheck/.

Imperium Announces Charlie Allieri as New CEO

Westport, CT, November 1, 2018:

Imperium, the leader in data quality and anti-fraud solutions for Market Research and E-commerce industries, today announced that it has appointed Charlie Allieri as Chief Executive Officer to lead the company through its next phase of innovation and growth. He succeeds Founder and CEO, Marshall Harrison, who moves to Chairman of the Board of Directors.

Marshall founded Imperium in 1990, and pioneered the industry’s premier services using digital technologies to validate identity, verify data accuracy, and automate review processes. In 2017, the company acquired competitor True Sample and successfully integrated the two businesses to develop the leading solution for online fraud detection and identity verification.

“After a thoughtful and comprehensive search process, we are pleased to have found the best individual to assume leadership of Imperium,” said Marshall. “Charlie has a proven track record of building innovative data-driven businesses. His visionary approach coupled with creativity and executional excellence, make him uniquely qualified to lead Imperium successfully into the future.”

Charlie comes to Imperium following an impressive career dedicated to developing innovative, customer-centric, solutions and go-to-market models for B2B businesses. He is an avid entrepreneur having launched four successful data-driven SaaS/DaaS products. Most recently, as President of his consulting firm, GTM Acceleration, Charlie launched a DaaS solution and company in just six months. Prior to GTM, he held the role of Chief Data Officer at Aberdeen group where he drove incremental value to customers and business operations by reengineering processes and rearchitecting platforms. iLantern and Kemvi were two additional entrepreneurial ventures that launched first to market predictive sales and marketing SaaS solutions applying analytics and machine learning to unstructured data. Charlie has also held leadership roles at several large B2B brands – Infor, NCR and Teradata.

“I’m excited to be joining Imperium at a time of tremendous opportunity,” commented Mr. Allieri. “I am committed to ensuring that Imperium remains at the forefront of data quality solutions with continued strategic innovation, integrating machine learning and AI, while maintaining the service integrity and respect of confidentiality our customers have grown to trust,” he added.

About Imperium

Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The world’s most respected market research and e-commerce businesses rely on Imperium’s superior technology and custom engineered solutions to validate their customers’ identities, verify data accuracy, automate review processes and uncover the intelligence that improves profitability. www.imperium.com

Confirmit Partners with Imperium to Increase Accuracy and Confidence in Feedback DataImperium’s RelevantID Technology Helps Prevent Duplicate Entries and Fraudulent Survey Participants

New York, NY, Westport, CT, London, UK and Oslo, Norway: June 19, 2018:

Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions, today announced its partnership with Imperium, a world leader in Digital Fingerprinting, data verification and fraud protection. The partnership will help prevent duplicate entries or fraudulent survey participants in order to protect the integrity of data.

Imperium’s technology used with Confirmit’s solutions will enable companies to improve survey response rates, prevent automated participants or bots from completing surveys, and reduce the effort spent on data cleaning. Additionally, the technology increases data quality by determining a unique device fingerprint for each participant, thereby avoiding duplicate responses when using multiple sample sources, and protecting against fraudulent participants.

“The quality of online feedback data is a major concern for Market Research and Customer Experience program managers who rely on such data to make critical business decisions,” said Marshall Harrison, CEO, Imperium. “We want survey data to be as accurate as possible, and our technology will help Confirmit customers prevent duplicate survey entries and fraudulent participants giving dubious response data.”

Imperium’s technology, RelevantID, analyses several characteristics from a participant’s device and runs them through proprietary algorithms to calculate a unique device fingerprint. RelevantID will flag each time a participant starts a survey, so it is able to detect if multiple e-mail accounts are being used to take surveys from a single computer. In real time, RelevantID also identifies geographic location of the user considering multiple pieces of information (country, state, postal code, and IP address) and returns a fraud profile score that the company can use to decide whether to include or exclude them from the survey.

“Survey results can be significantly affected by a small percentage of duplicate or fraudulent respondents,” said Terry Lawlor, Executive Vice President for Product Management, Confirmit. “Our partnership with Imperium addresses the need for organizations to maximize data quality and protect against fraud. We have made it easier for our customers to implement RelevantID and to see the positive effect that Imperium’s technology can have on their feedback data.”

###

About Confirmit
Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. The company has offices in Oslo (headquarters), Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Copart, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, KeepFactor, Morehead Associates, Nielsen, Research Now, RS Components, QRS, SSI, Sony Mobile Communications, and Swisscom. Visit www.confirmit.com for more information.

About Imperium
Imperium is the leading provider of data quality, and anti-fraud solutions for the marketing research industry and beyond. For more than ten years, some of the most respected global companies have come to rely on our industry-leading suite of technological services, designed to verify self-reported personal information and restrict fraudulent online activities. Imperium services include RelevantID®, Verity®, Verity Append™, Verity Challenge™, Verity SSN™, Real Answer®, Capture®, Address Correction™ and ChildGuardOnline™. For more information please visit www.imperium.com.

Confirmit Media Contact

Sara Beth Fahey
Matter Communications
Confirmit@matternow.com

Imperium Media Contact
Jennifer Weitz
Imperium
jweitz@imperium.com