CMI Partners with Imperium to Further Enhance Data Quality and Security Solutions
Atlanta, April 15, 2013 – CMI, a leader in customer experience and strategic market research and consulting, announced today a partnership with Imperium. This alliance will further strengthen CMI’s capabilities delivering high quality online research results.
CMI offers research across a wide range of devices from short mobile surveys to advanced online research programs to detailed in-the-moment ethnographic studies that last several months. The company is committed to ensuring valid and accurate results through all research channels.
Imperium offers a suite of security, verification and data quality options, including RelevantID® which provides an industry leading method for respondent-duplication detection and fraud prevention, while also offering features including Geo-location Verification (the ability to determine where users are geographically located) and Fraud Profile Score™.
“At CMI, we understand how valuable data accuracy is for our clients and we design our projects to inform business decisions. Imperium’s technology solutions will further enhance our online security capabilities to ensure valid responses for our online studies,” according to Laura Caraway, senior vice president at CMI.
RelevantID is the industry standard for digital fingerprinting and is used across our industry by survey researchers as an effective quality control that maintains the integrity of Web-based research. By creating a digital fingerprint of each device, it identifies duplicate respondents who take the same survey more than once from the same machine. RelevantID flags a device each time it tries to take a survey, so it is able to detect if multiple e-mail accounts are being used to take surveys from a single machine.
CMI is a full-service marketing research and consulting company that combines comprehensive research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 500 clients. For more information about CMI, visit www.cmiresearch.com.
Imperium is an established leader in fraud prevention and identity validation solutions designed to help businesses achieve high-level data integrity and comply with industry regulations. For over 10 years, respected companies have been relying on Imperium’s comprehensive suite of technological services to accurately verify self-reported personal information and restrict fraudulent online activities. For more information visit www.imperium.com.