Cross-Tab Partners with Imperium to Improve Data Quality and Respondent Engagement

MUMBAI, India, June 4, 2012 – Cross-Tab Marketing Services is pleased to announce a partnership with Imperium to implement RelevantID® digital finger printing technology as well as the category exclusion software ICE.

“It’s no secret that data quality and respondent engagement are two very important parts of the primary research process”, says President Ashwin Mittal. “Cross-Tab continues to invest in technologies that help in improving data quality and respondent engagement. We have found Relevant ID and ICE very effective in handling certain key aspects of online data quality like exclusion of repeat respondents across panels. This investment will help us continue to meet our clients’ expectations on data quality”

“RelevantID is the Market Research industry-standard solution for digital fingerprinting,” said Marshall Harrison, Founder and CEO of Imperium. “The result of integrating our services is higher quality research that their clients can trust. We are pleased to partner with Cross-Tab on this quality initiative,” he added.

About Cross-Tab
Cross-Tab, a market research outsourcing leader, provides a full range of market research, social media analysis and data analytics solutions to global clients. Working across a wide spectrum of clients, ranging from large conglomerates to boutique firms, our suite of services takes care of all operational and project management aspects of the market research business while our clients focus on research design, insights generation, and consulting. For more information, visit,

About Imperium
Imperium is an established leader in fraud prevention and identity validation solutions designed to help businesses achieve high-level data integrity and comply with industry regulations. For over 10 years, respected companies have been relying on Imperium’s comprehensive suite of technological services to accurately verify self-reported personal information and restrict fraudulent online activities. Visit for more information.

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