Decision Analyst Partners with Imperium To Implement RelevantID De-Duplication

January 11, 2010 – Decision Analyst, a global marketing research and analytical consulting firm, is proud to announce a new partnership with Imperium to implement RelevantID digital fingerprinting technology. RelevantID is the leading industry solution for respondent de-duplication and ensures that no computer can complete a particular research study more than once.

“Imperium’s RelevantID service provides an invisible barrier to any respondent attempts to illegally participate in an online survey, and enhances Decision Analyst’s fraud-prevention systems,” according to Jerry W. Thomas, President/CEO of Decision Analyst. “The advanced analyses and sophisticated mathematical modeling that we perform for our clients demands data of the highest quality and integrity, and Imperium is a major factor in helping Decision Analyst achieve that goal.”

RelevantID technology prevents survey respondents from taking an online survey more than once. This is accomplished through watermarking and fingerprinting. A large number of computer characteristics from a respondent’s computer are put through Imperium’s proprietary algorithms to determine a unique digital fingerprint for that machine. No personally identifiable information is collected; no information on the respondent’s computer is altered.

About Decision Analyst
Decision Analyst is a leading global marketing research and analytical consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, technology, automotive, medical, and pharmaceutical industries. In addition, Decision Analyst owns and operates American Consumer Opinion® Online panel—one of the largest consumer opinion panels in the world—with more than eight million members. For more information, visit

About Imperium
Founded in 1990, Imperium is a leading technology development firm. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising, and Web design. Brands include RelevantID® – the leading industry digital fingerprinting technology for certifying data, Verity™ – the data validation service that verifies consumer identity information and RelevantView® – a proprietary, high-powered, server-based tracking technology that captures user’s online experience on Websites and Web applications. Imperium is a Microsoft Gold Certified Partner. For more information, visit

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