Imperium Launches Verity Advanced SolutionsOnline businesses now have access to more effective data quality measures for detecting and preventing fraud.

WESTPORT, CT, April 23, 2013 – Imperium, an established leader in fraud prevention and identity validation solutions, announced today the launch of Verity Advanced Solutions. Verity Advanced Solutions are new service enhancements available to Imperium’s Verity® customers providing increased levels of security for businesses that conduct transactions over the Internet.

Verity detects fraud by confirming the accuracy of an individual’s self-reported data, such as name, address and other demographic information, against thousands of credible reference databases. Verity Advanced Solutions take the validation process a step further by offering incremental levels of fraud prevention using challenge-based authentication questions, Social Security numbers, or Credit Card numbers to validate a person’s identity.

Companies such as market research firms, online job sites, alcohol and tobacco manufacturers, medicalrelated websites and financial institutions are continuously faced with the challenge of verifying the identity of their users. Verity’s identity validation technology is used to perform a quick and accurate risk assessment prior to registering new customers, fulfilling cash payments, or approving sensitive accountlevel activities.

“Any online business that needs to authenticate the identity of visitors will clearly benefit from Verity services. Our solutions are flexible and easy to implement, and are customized based upon each customer’s specific needs”, said Marshall Harrison, Founder of Imperium. “We give companies the ability to quickly identify fraudulent behavior in real time, so they can determine the most appropriate course of action – in just seconds”, he added.

Hugh Davis, Managing Partner at Critical Mix, a global market research information provider and Verity customer commented, “Respondent integrity is taken very seriously at Critical Mix. The data we provide must be of the highest quality because major business decisions are based upon its accuracy. Imperium’s suite of online data quality and validation services have proven to be the gold standard in the market research industry.”

About Imperium
Imperium is an established leader in fraud prevention and identity validation solutions designed to help businesses achieve high-level data integrity and comply with industry regulations. For over 10 years, respected companies have been relying on Imperium’s comprehensive suite of technological services to accurately verify self-reported personal information and restrict fraudulent online activities. For more information visit

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