Imperium to Furnish Unique Global Survey Respondent ID to Verity ClientsThis Verity ID provides cross-company insight into respondent participation and behavior

Westport, CT, USA, April 6, 2011 – Imperium®, a leading technology development firm that specializes in data quality solutions for the market research industry, announces an upgrade to its Verity® product offering. Verity clients will now receive a unique global survey respondent ID for validated respondents. This Verity ID, or VID™, will facilitate insight into overall survey participation.

Verity is used by many of the industry’s largest and most well-respected online panel companies and market research firms to validate survey respondents’ self-reported information. This validation is a key component of market research data quality programs, and can be used to ensure data quality by validating consumer information and combating fraud. Verity can be used for online and offline survey respondent validation.

Clients will be furnished with a VID for each Verity validated survey participant. The VID can be used to gain insight into overall survey participation, providing a better sense of the individual’s behavior, and to understand the impact that belonging to multiple panels has on response, and ultimately data quality.

“To date, companies have been restricted to having insight only into respondent participation within their own control. I see the VID as a means of obtaining more insight about survey respondent behavior,” says Marshall Harrison, Imperium Founder and CEO, “this service will enable Verity clients to understand how often their respondents participate in all surveys. This information can be used to make more informed decisions about data quality and get a better sense of the respondents’ overall behavior. Further, this data can be used to support the industry with research on research to understand the impact frequency of survey participation may have on data quality.”

This announcement comes on the heels of the launch of Verity Append.

Verity Append enables Verity clients to obtain up to twelve points of demographic data for validated individuals. This reported information includes; age, marital status, occupation, the presence of children in household, education, ethnicity, gender, household income, home market value, home ownership, length in residence, and political affiliation. Verity Append works hand in hand with Verity technology, which compares self-reported data against a series of databases to validate the accuracy of the self-reported data.

“Our goal is to provide market research customers with services that ensure the quality of their data; Verity, and now VID enable customers to validate respondents, and online survey participation.”

To learn more about becoming an Imperium customer contact us at 203.221.1500. A full list of Imperium clients can be viewed at

About Imperium
Imperium is a leading technology development firm specializing in the design, development, implementation and support of database systems for business intelligence and integrated ebusiness solutions. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design.

Our brands include RelevantID® – the leading industry digital fingerprinting technology for fraud prevention, Verity™ – the data validation service that confirms the accuracy of a person’s name, address and other demographics in 136 countries, and RelevantView®- technology that captures user’s online experience on websites and web applications. Imperium is a Microsoft Gold Certified Partner.

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