MRops Implements Imperium’s RelevantID Fingerprinting Technology
DOYLESTOWN, PA, May 5th, 2011 – MRops, trusted experts in global market research operations, announced today a partnership with Imperium® to further enhance their commitment to improve the reliability and accuracy of survey responses for their clients.
Imperium’s RelevantID technology, the industry leading digital fingerprinting technology for assuring data quality, will add an additional layer of independent, third party validation and support to MRop’s current multi-layered quality management system. The combination of sample management best practices, respondent verification, data cleaning and technology controls enables MRops the ability to identify and weed out professional respondents and outliers from client data.
“This partnership represents a continued commitment to the highest data quality standards for our clients,” said Jeff Mattes, President of MRops. “Since we have full control of both sample management and survey programming on all of our projects, we are one of the few companies that can actually measure and manage both sample and data quality. This unique differentiator is just one of many reasons why our clients continue to utilize our services.”
MRops are the trusted experts in global market research operations services. Launched in January 2007, we now have over 100 employees across offices in North America, Asia and Europe. The success and continued growth of MRops is attributed to a uniquely positive company culture and the talented operations and project management professionals that have chosen to journey with us.
Our difference is that we have invested time and talent in creating and delivering a costeffective, comprehensive portfolio of integrated market research operations services. MRops’ highly experienced team comprised of the industry’s best global operations management professionals, and our exceptionally high standards, have earned us trust and created long term partnerships with our clients. For more information visit www.mrops.com.
Imperium is a leading technology development firm specializing in the design, development, implementation and support of database systems for business intelligence and integrated e- business solutions. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design.
Brands include RelevantID® – the leading industry digital fingerprinting technology for fraud prevention, Verity™ – the data validation service that confirms the accuracy of a person’s name, address and other demographics in 136 countries, and RelevantView®- technology that captures user’s online experience on websites and web applications. Imperium is a Microsoft Gold Certified Partner. For more information, visit www.imperium.com.