Populus selects RelevantID for digital fingerprinting technology

January 12th, 2011 – Populus Data Solutions (PDS) has partnered with Imperium®, a leading technology development firm specializing in data quality technologies, to utilize RelevantID® digital fingerprinting technology. RelevantID is the leading industry solution for respondent de-duplication and ensures that no respondent can take a survey more than once from the same machine. The technology will be implemented to ensure that Populus surveys are free of duplicate respondents.

“Providing robust online data is a cornerstone of our offer to our clients. We are delighted to be integrating RelevantID within our suite of quality control measures”, said Patrick Diamond, Managing Director of PDS.

RelevantID gathers a large number of data points from a respondent’s computer. These data points are put through proprietary algorithms that result in a unique digital fingerprint for that machine. No personally identifiable information (PII) is collected and no information on the respondent’s computer is altered. The process is seamless.

“RelevantID is the most widely accepted solution for digital fingerprinting in the Market Research industry,” said Marshall Harrison, Founder and CEO of Imperium. “The result of implementing this service is higher quality research and more actionable intelligence for clients. We are pleased to partner with Populus Data Solutions on this quality initiative.”

About Populus Data Solutions
In today’s fragmented world, it has never been harder to reach and understand consumers, influencers and key audiences. This poses real challenges for generators of insight and for fieldwork providers.

Populus Data Solutions was formed against this backdrop with a view that method must be key to any research undertaken but critically innovation will be required in order to meet the challenges ahead.

In simple terms our aim is to provide solutions that meet current and future demands yet remain true to the ethos of robust scientific research.

For further information please contact: pdiamond@populusdatasolutions.com

About Imperium
Imperium is a leading technology development firm specializing in the design, development, implementation and support of database systems for business intelligence and integrated e-business solutions. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design.

Brands include RelevantID® — the leading industry digital fingerprinting technology for fraud prevention, Verity™ – – the data validation service that confirms the accuracy of a person’s name, address and other demographics, and RelevantView® — technology that captures user’s online experience on websites and web applications. Imperium is a Microsoft Gold Certified Partner.

To learn more about Imperium, please visit: www.imperium.com

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