uSamp Integrates RelevantIDMarket Research Professionals Now Have Deeper Level of Data Quality Assurance with Incorporation of Imperium Technology

ENCINO, Calif. (January 4, 2012) – uSamp (, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence, today announced that it has integrated RelevantID®, a proprietary digital fingerprinting technology from Imperium, into its SampleMarket™ platform (

SampleMarket is uSamp’s self-serve platform that provides instant interactions with consumer audiences, enabling users to gain better insights faster by instantly engaging survey respondents. SampleMarket provides centralized access to millions of uSamp’s highly profiled survey respondents and features the ability to manage multiple sources of online respondents. SampleMarket users can tap into uSamp’s vast database of verified respondents, access their own databases or incorporate external sources.

“Researchers count on us to deliver quality respondents who are highly engaged” said Matt Dusig, co-founder and CEO of uSamp. “Imperium’s innovative technology enables us to enhance our commitment to data quality even further by automatically creating unique digital fingerprints.”

In just a few clicks, SampleMarket’s intuitive platform gives users access to millions of uSamp’s high-quality, richly profiled respondents while also providing real-time pricing, feasibility and detailed reporting results. SampleMarket’s seamless API (Application Programming Interface) technology allows an open platform that offers excellent compatibility and reliability, for the product is embedded with redundancy and security.

RelevantID technology gathers a large number of data points from a respondent’s web browser. The data points are then put through proprietary algorithms, resulting in a unique digital fingerprint. No personally identifiable information is collected, and no information on the respondent’s computer is altered.

“We developed digital fingerprinting technology that goes above and beyond traditional methods to create a sophisticated, next-generation approach to assuring and certifying that the data collected is reliable and of the highest quality,” said Marshall Harrison, Imperium Founder and CEO. “We are exceptionally pleased that RelevantID is being incorporated into uSamp’s SampleMarket.”

SampleMarket is browser-based and requires no software download or installation. After creating a project, users can choose to add multiple suppliers of respondents, and control and visualize the flow of traffic from those sources on a real-time basis. SampleMarket’s dashboard gives an overview of project results, incidence rates and transactions in real-time.

About Imperium
Imperium is a leading technology development firm specializing in the design, development, implementation and support of database systems for business intelligence and integrated e-business solutions. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design. Brands include RelevantID® – the leading industry digital fingerprinting technology for fraud prevention, Verity™ – the data validation service that confirms the accuracy of a person’s name, address and other demographics in 136 countries, and RelevantView®- technology that captures user’s online experience on websites and web applications. Imperium is a Microsoft Gold Certified Partner. For more information, visit

About uSamp
uSamp (, the Answer Network, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 6.5 million global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve survey authoring, self-survey sampling, and private-label panel management, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has 185 employees worldwide, led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp ranked #11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work in Los Angeles by the Los Angeles Business Journal.

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