Western Wats Implements Verity® to Validate Respondent Identity

Orem 25, UT – October, 2010 – Western Wats, a leading provider of online sample in North America and Europe, announced the addition of Imperium’s Verity to their mix of online respondent identity validation techniques. Verity compares respondent demographics to multiple databases and data vendors specializing in consumer information to confirm key identity data, including name, address and date of birth.

“Imperium is a leader in the Market Research industry for data quality,” said Marshall Harrison, Founder and CEO of Imperium. “We are delighted that Western Wats is joining the other leading panel companies by adopting Verity for respondent validation.”

“Western Wats is committed to initiatives that improve the quality, consistency and reliability of online research.” said Bob Fawson, VP of Online Services of Western Wats. ”We use a proprietary mix of diverse recruiting methods, panelist validation techniques, and panelist behavior monitoring to build and manage our online research panels. Adding Imperium’s Verity respondent validation further expands our online identity validation techniques.” Western Wats uses both proprietary and a mix of 3rd party solutions to confirm respondent identity online, which now includes Verity.

Western Wats continues to invest in its research panels in North America and Europe and is committed to supporting independent panel quality initiatives that improve the quality, consistency and reliability of online research.

About Western Wats:
Western Wats is the global leader in survey research data collection. The company gathers answers to questions from consumers and professionals online and via telephone. The information is used by business and government to increase understanding and improve our world.

Since 1987, Western Wats’ unique combination of research expertise, operational excellence and innovative technology has delivered unparalleled value to thoughtful organizations. Western Wats maintains intelligently managed online research panels across North America and Europe and a network of modern telephone interviewing centers with facilities in the United States and the Philippines. The company also provides data processing, questionnaire programming, survey web hosting and research consultation.

Headquartered in Orem, UT, the company employs thousands of team members worldwide. For more information, please visit westernwats.com

Media Contact:
Jared D. Schiers
VP, Marketing
701 E. Timpanogos Parkway, Building M, Orem, UT 84097
ph. 801.379.4032
fax. 801.379.5037
email. jschiers@westernwats.com

About Imperium
Imperium is a leading technology development firm specializing in the design, development, implementation and support of database systems for business intelligence and integrated e-business solutions. Imperium provides innovative products and services in the areas of market research, financial services, telecommunications, healthcare, marketing, advertising and web design.

Brands include RelevantID® — the leading industry digital fingerprinting technology for fraud prevention, Verity™ — the data validation service that confirms the accuracy of a person’s name, address and other demographics, and RelevantView® — technology that captures user’s online experience on websites and web applications. Imperium is a Microsoft Gold Certified Partner.

To learn more Imperium, please visit: www.imperium.com.

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