The Industry Standard for Digital Fingerprinting and Data Quality
Assuring and certifying data quality is essential to market research. After all, you depend on this data to make critical business decisions. That’s why so many people of the world’s largest market research firms, panel companies and businesses trust RelevantID. RelevantID’s digital fingerprinting technology goes above and beyond traditional methods to create a sophisticated, next-generation approach for ensuring the highest quality data with the lowest risk of fraud.
Digital Fingerprinting and Watermarking
RelevantID is a proprietary technology that gathers a large number of data points from a respondent’s computer, such as operating system version, browser version, plug-in, etc., and assigns a relative weight to each data point. The data gathered is put through deterministic algorithms to create a unique digital fingerprint of each computer.
The digital fingerprint identifies duplicate respondents who take the same survey more than once from the same machine. RelevantID flags a computer each time a user tries to take a survey, so it is able to detect if multiple email accounts are being used to take surveys from a single computer. In addition, RelevantID has the unique ability to identify multiple panel accounts from different research firms on the same computer. Suspect respondents are flagged in the system and, based on business rules, are either allowed, redirected or completely filtered out of surveys in which they attempt to participate.
The process is invisible to the user, and does not interfere with the user experience. RelevantID is consistent with privacy and data protection laws.