Authenticate self-reported information and block fraudsters

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Key benefits

  • Checks against multiple data vendors to provide the best possible match rates and redundancy for real-time processing
  • Validates information accuracy by comparing billions of records across multiple sources including property, postal and legal databases
  • Uses transparent 6-point scoring system for clarity and consistency
  • Returns a globally unique Verity® ID across all panels
  • Can be deployed at panel level (batch), during recruitment, at point of survey or at intercept level (river, affiliate partner)

How it works


Panelist information is passed through to Imperium (in real-time or through batch process)


Verity® tool runs algorithm across multiple sources to validate self-reported information


Score is returned based on confirmed validations and outcome is determined

Verity® validates self-reported information against multiple data sources for accurate and transparent scoring, including:

  • Age
  • Presence of Children
  • Marital status
  • Occupation
  • Education
  • Ethnicity
  • Gender
  • Household Income
  • Home Market Value
  • Home Owner /Renter
  • Length of Residence
  • Political Party Affiliation
  • Adults Age Ranges
  • Children Age Ranges
  • Business Owners
  • Working Women
  • Mail Order Buyers
  • Mail Order Responders
  • Mail Order Charity Donor
  • DMA – Mail Suppression
  • Vehicle 1: Make
  • Vehicle 1: Model
  • Vehicle 1: Year
  • Vehicle 2: Make
  • Vehicle 2: Model
  • Vehicle 2: Year