Checks against multiple data vendors to provide the best possible match rates and redundancy for real-time processing
Validates information accuracy by comparing billions of records across multiple sources including property, postal and legal databases
Uses transparent 6-point scoring system for clarity and consistency
Returns a globally unique Verity® ID across all panels
Can be deployed at panel level (batch), during recruitment, at point of survey or at intercept level (river, affiliate partner)
How it works
Panelist information is passed through to Imperium (in real-time or through batch process)
Verity® tool runs algorithm across multiple sources to validate self-reported information
Score is returned based on confirmed validations and outcome is determined
Verity® validates self-reported information against multiple data sources for accurate and transparent scoring, including:
Presence of Children
Home Market Value
Home Owner /Renter
Length of Residence
Political Party Affiliation
Adults Age Ranges
Children Age Ranges
Mail Order Buyers
Mail Order Responders
Mail Order Charity Donor
DMA – Mail Suppression
Vehicle 1: Make
Vehicle 1: Model
Vehicle 1: Year
Vehicle 2: Make
Vehicle 2: Model
Vehicle 2: Year
Upgrade to Verity Challenge™ authentication for enhanced real-time validation via personal information requests.
When you need to be absolutely certain that a person is who he or she claims to be, we offer customized enhancements to our Verity service that provide some of the highest levels of identity validation available in the industry – perfect when you need to fulfill cash rewards, allow access to secure areas, or administer surveys that contain sensitive subject matters.
We can work with you to determine which Verity services are the right fit for your specific business needs.
Contact us to learn more.