News – Imperium

How to stop professional survey cheaters

By Tim McCarthy, Imperium General Manager Published in Quirk’s Media May 31, 2022 For market researchers everywhere, tackling fraud has become a high-stakes battle to defend data integrity.…

Data Quality: Can Programmatic Quality Checks Outperform Manual…

By Tim McCarthy, Imperium General Manager We launched our new automated tool, QualityScore, in 2021, to help streamline in-survey data quality checks, at the same time delivering significant…

Tackling Change: Putting Brands in the Driving Seat

By Tim McCarthy, Imperium General Manager Last quarter, COVID-19 was briefly knocked off the top of the news agenda, as climate change became the most talked-about topic –…

Machine Learning: Advancing Market Research Goals

By Paul Sideleau, Imperium Senior Director, Technology Machine learning (ML) has transformed the application of technology in recent years, making complex tasks – like speech recognition, online searches…

Imperium Shortlisted for Prestigious Technology Award

Imperium announced as a finalist in Quirk’s 2021 Marketing Research and Insight Excellence Awards (NEW YORK – Sep 16, 2021) – Data quality solutions specialist Imperium (www.imperium.com) has…

Top 5 Tips for Ensuring Research Data Quality

By Tim McCarthy, Imperium General Manager High-quality data – data that’s accurate, valid, reliable and relevant – is the ultimate goal for market researchers and brands alike. While…

Automation Paving the Way to Standardize ‘Good Quality’…

By Tim McCarthy, Imperium General Manager As brands look to better understand the rapidly evolving requirements and motivations of their customers, the need for quality data has never…

New Imperium Solution Automates In-Survey Data Cleaning Process

QualityScore™ tool automatically assesses survey respondent quality to significantly improve data set accuracy and fielding efficiency (NEW YORK – Feb 25, 2021) – Data quality solutions specialist Imperium…

Targeting Better Quality Data

A recent study by Grey Matter Research and Harmon Research revealed that online panels are incredibly susceptible to respondent quality issues – a finding that threatens to undermine…

Prioritizing Quality: Tackling the Covid-19 Spike in Survey…

By Tim McCarthy, Imperium General Manager The Covid-19 pandemic has already taken a devastating toll on the health of tens of millions of people across the globe. But…

Imperium Supercharges Industry-leading Anti-fraud Solution

Upgraded RelevantID® tool provides powerful 360-degree response to escalating problem of survey dupes and frauds (NEW YORK – Oct 26, 2020) – Data quality solutions specialist Imperium (www.imperium.com)…

The Rise of the Deepfake: Is Synthetic ID…

By Tim McCarthy, Imperium General Manager While exponential developments in Artificial Intelligence (AI) and Machine learning (ML) technology are creating fresh opportunities for advancement in almost every field…

Imperium Announces Pioneering Data Quality Certification Program

Gives stamp of approval to market research and panel organizations that pass muster NEW YORK, Sep 21, 2020 – Imperium, one of the foremost providers of data-quality solutions,…

Federal Reserve Shines a Spotlight on Synthetic Identity…

Back in June, the Federal Reserve released a white paper that takes a deep dive into the subject of synthetic identity fraud. The report – the latest in…

Experian 2020 report highlights the need for cleaner…

This year’s Experian Global Data Management Report (2020) makes interesting reading for any businesses looking to leverage data more effectively in the pursuit of more granular customer insights.…

Announcing General Release Of Market Research’s First IP…

Imperium Adds Fraudience®Type a message to its Leading Solution Suite Imperium, the leader in data-quality and anti-fraud solutions for market research and e-commerce industries, is excited to announce…

Confirmit Partners with Imperium to Increase Accuracy and…

New York, NY, Westport, CT, London, UK and Oslo, Norway: June 19, 2018: – Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market…

Imperium Announces a Merger with TrueSample

Westport, CT, September 12, 2017 – WESTPORT, CT /PRNewswire/ Imperium, the leader in data quality and anti-fraud solutions for the Market Research and E-commerce industries today announced that…